TikTok Audience – How To Grow It?

TikTok is one of the fastest-growing and most popular social media networks in the world, with more than 1 billion active users per month. Its viewers are extremely engaged, respect authenticity, and are eager to be delighted by quick videos, making it a terrific platform to advertise your company (especially if you’re aiming for a Gen Z audience).

This post will discuss TikTok Custom Audiences, a new feature that enables you to target users who are familiar with your brand or have already interacted with you, improving conversion rates and enhancing brand recognition.

TikTok Custom Audiences: What are they?

You can target users who have already interacted with your content or are familiar with your brand outside of TikTok with TikTok Custom Audiences. If you have an email list, a Pixel on your website, or you want to target those who have interacted with your prior posts and advertising, you can upload your own list of consumers.

For instance, you may upload a user’s information into TikTok and target them with relevant product adverts if they have visited a specific page on your website and demonstrated interest in a certain product or service.

Similarly, TikTok Custom Audiences allow you to use someone’s information to re-engage them with an ad after they have liked or commented on one of your earlier TikTok ads.

With the aid of this tactic, you may enhance brand recognition (https://www.socialboosting.com/buy-tiktok-views), engage users on other platforms with your app, and build audiences that are similar to those who already know and love your company.

To target personalized audiences, you only need a minimum audience size of 1,000 people. This implies that before you can start retargeting people, you must upload an email list containing 1,000 names and email addresses or gather information from 1,000 site visitors.

Targeting TikTok ads: a short guide

The targeting of TikTok Ads is becoming more and more potent. Here are some additional ways you may use TikTok Ads targeting in addition to TikTok Custom Audiences:

Create a list of TikTok users based on their interests within the app as well as other companies and content they interact with. If you have a project management application, for instance, you can utilize TikTok Ads targeting to connect with users who have expressed interest in time management-related content.

TikTok behavioral targeting: focusing on users based on their behavior and interactions with your brand, such as past purchases, frequency of customer service contact, specific on-site actions, and whether or not they have posted reviews.

TikTok retargeting: focusing on users who have already visited your website or application, particularly those who have gone to particular pages there. Therefore, you may use TikTok Ads targeting to provide them material based on that if someone has expressed interest in your most recent recyclable water bottle.

TikTok’s target audience is made up of people who share certain demographics and traits, such as age, geography, employment status, and lifestyle.

When ought one to use it? TikTok Custom Audiences use cases

As with any advertising strategy, it’s critical to properly utilize TikTok’s features if you want to keep expenses low and conversion rates high. Here’s how to get fantastic results using TikTok Custom Audiences.

Consumer data

Upload your own clientele list. These could be clients who have already purchased from you, subscribers to your email list, or participants in webinars, product launches, or downloads. There is already a sense of trust because these consumers have interacted with your brand.

Engagement

Establish a following of users who have expressed interest in your content on any of the TikTok family of applications. This might be lists of people who have previously interacted with your content, brand, or products, clicks and impressions, or both.

For instance, you can retarget the viewers of a video that received a lot of likes to maintain the momentum and remain relevant.

Application use

Make a customized audience out of users that have used your app and performed particular behaviors. Because they have downloaded and used your software, these leads are really interested (and maybe even bought something through it).

The following app activities are supported by TikTok:

• Purchase: the act of purchasing something
• When a user registers with your brand or opens an account, you should register.
• When a person reaches the checkout,
• Even if they don’t check out, when a customer adds an item to their basket

When a user accesses a page for a product or service, a blog entry, or another piece of content in your app, they are viewing content.

Website visitors

People who have been to your website or have engaged in a certain action there can be assembled into a customized audience. Once more, this is a fantastic approach to connect with people who are familiar with you and have previously interacted with your business.

You can target users on TikTok who:

• clicked a particular CTA or button on your website
• bought something
• completed and delivered a form
• started a trial for free
• I spoke with your support staff
• visited a specific blog post or piece of material

Lead generation target market

Users that interacted with your Lead Ads can be used to create an audience. For instance, to increase the effectiveness of your campaign, you can retarget individuals who only saw your Lead Ads’ form page.

Audience for Business Accounts

Only if one of the following events has occurred in your organic profile may you use the new Custom Audience type to retarget audiences using your own TikTok Business Account:

• Followers Views (2s, 6s, 100%) on Profile Videos
• Engagement with videos (Likes/Shares/Comments)

App TikTok Retargeting

TikTok Retargeting is an option for an ad group that enables you to display your adverts to users who have already downloaded your app for their mobile devices. It’s a fantastic method to re-engage your current clients, raise their lifetime value, and boost your return on advertising investment.

Setup instructions for TikTok Retargeting in Events Manager

In Events Manager, certain marketers can turn on TikTok Retargeting. Once activated, they will be able to create retargeting campaigns and access Events Manager to view data for retargeting events.

The following are the main advantages of TikTok retargeting:

• Setup that is smooth and error-free.
• Discover precise analytics to comprehend remarketing events.

Retargeting events statistics, however, are not turned on by default. Depending on whether you are configuring a new app or making changes to an existing app, you will need to do the following actions in order to view them.

When developing a new app:

• Access the Assets > Event > App Event menu.
• Click Invent a New App
• Include the download link
• Make your mobile measurement partner selection.
• Make sure Retargeting Attribution is checked.

If you’re utilizing an established app:

• Then select Asset > Events > App Events.
• Select your preferred app.
• Click Edit after going to Tracking Settings.
• Enable retargeting attribution in your app.

How to use TikTok App Retargeting for Ad Publishing

When using TikTok App Retargeting, there are two primary phases to putting up a campaign:

• Using App Event Data to Create a Custom Audience
• launching a campaign to reach current app users
• Creating a Custom Audience using Event Data from the App

You must first set up retargeting for your app on TikTok Ads Manager before creating a Custom Audience to track users who have interacted with your app on TikTok. To accomplish this:

• TikTok Ads Manager login
• Click on Assets > Audiences.
• then establish a Customer File audience or an App Activity audience.

You must choose your audience in order to create an App Activity audience.

When you have enabled retargeting on an app, you can choose the actions you want users to perform within a certain time range.

Choosing any behaviors you don’t want individuals to exhibit during a certain time frame

For further details on building an App Activity audience, see “App Activity.”

Upload a list of persons who have used an app in a particular way to establish a Customer File audience (where you have enabled retargeting)

Note: Using a Custom Audience that selects your current app users as a source audience will not allow you to establish a Lookalike Audience.

launching a campaign to reach current App users

During a campaign:

• Create a campaign for conversions or a campaign for app promotion and choose “App retargeting” for the app promotion type.

In terms of the Ad Group:

• Select an app you want to promote using one of the following methods, depending on your advertising goals.
• Choose the app you wish to promote by selecting App under Promotion Type for Conversions campaigns.
• For promoting apps Choose the app you wish to advertise from the App retargeting campaigns drop-down menu.

Select an Audience that identifies the consumers of your app under Targeting, such as

• Customer file or app activity.
• Bidding & Optimization.
• if a conversions campaign is being run.
• Pick an in-app event from the Optimization Goal drop-down menu.
• Make an offer.
• Additionally, you might want to select a Conversion Window.

In the Ad category:

• You can only use the scheme format when adding your Deeplink URL.
• Your retargeting URL will be pre-filled under Impression Tracking URL under Tracking.

TikTok has modified the way you can target the current users of an app at the ad group level as of January 26, 2022. You may no longer choose “Users who have completed particular in-app events” or “Users who have interacted with your selected app,” as a result of this change. This alteration prevents you from copying a campaign that makes use of either of these techniques, but it does allow you to amend currently running campaigns that do. Existing ads that employed a Custom Audience to retarget app users won’t be affected, though.

Audience Comparability on TikTok

Lookalike audiences are populations that have traits in common with your current clients. You may broaden your reach by finding new potential clients who are most likely to be interested in your product with Lookalike Audiences on TikTok.

How TikTok’s Lookalike Audience operates

The user characteristics from the Custom Audience type you chose, including demographics, geography, operating system, and interests, will be examined by TikTok’s algorithm. Then, TikTok will search the platforms for other users and organizations that exhibit the same characteristics.

It goes without saying that the audience you supply determines how accurate the Lookalike Audience on TikTok is. TikTok advises utilizing a source Custom Audience of at least 10,000 users to ensure the Lookalike Audience operates effectively. Verify that the traits and list you offer are accurate.

You also need to think about which of the three audience size options—Specific, Balanced, or Broad—you choose. The algorithm will hunt for a more similar audience the more specific the audience size.

How to Build a TikTok Lookalike Audience

You must first have a Custom Audience that is available in order to build a Lookalike Audience on TikTok. Once that is configured, move forward as follows:

• Head on to TikTok Ads Manager. Click Audience in the Assets section.
• Then select Create Audience. Choose Create a Lookalike Audience from the pop-up menu that appears.
• Decide which Custom Audience your Lookalike Audience should resemble:
• To select a previously uploaded Custom Audience from the dropdown menu, select Source.
• If you haven’t already uploaded a customer list as a custom audience, click Create a Custom Audience.
• Set your Lookalike Audience characteristics and system preferences.
• If you wish to include individuals from your custom audience list in the new Lookalike Audience list, choose Contain Source. If you want to leave them out, choose Omit.

If you want to encourage app installs, TikTok advises developing unique Lookalike Audiences for each operating system. As an illustration, choose iOS and establish a Lookalike audience of iOS users if you want to promote iOS app installs. Select All to view website conversions.

• Select the location for your audience and placement.
• Select the app you wish to use the Lookalike Audience to target. TikTok advises deciding on the placement that is depending on the audience of your source.
• Choose the same place as your specific target market.
• Enter the name and size of the audience.

Here, you may select how similar to your Custom Audience you want your Lookalike Audience to be. Narrow is the most specific option, while Broad is the least specific.

• Click Confirm after naming your Lookalike Audience in a way that will make it simple for you to remember it afterwards.
• Your Lookalike Audience will be available and used in 40 to 60 minutes from the time you put it up. Notably, too
• Once a lookalike audience has been added to a running ad group, it will refresh once every seven days. Go to the Audiences area under Assets to manually reload the audience.
• The Lookalike Audience won’t refresh if the original Custom Audience is removed.
• The same Custom Audience can be used to create up to 400 Lookalike Audiences.